Wall Stree Journal Review Essay Example | Topics and Well Written Essays - 750 words

Wall Stree Journal Review - Essay Example On the other side the program which is being dropped by Google involves sale of print advertising for newspapers. The article and the subject of discussion is real terms the interaction of two strongest media of marketing. The article strongly suggests the influence of current global economic scenario on the marketing strategies of the corporate world. In the context of economic recession, the companies are emphasizing much on cost reduction and management. This is leading them to cull the economically sick components of the business. Official sources of Google have cited in the article that in place of Print Ads program, they would like to concentrate more on other economically viable components. The economic viability strategy of Google is being reflected in this crucial step. Moreover the very concept of management of marketing strategies according to the differing market conditions is evident in this case. Google has ensured to check the economic viability and profitability of the discussed business component. Spencer Spinnell, director of Google Print Ads has been stated to say in the article that while they hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product did not create the impact that they and their partners expected. ( Vascellaro ,J E, 2009). This suggests the importance of involving a feasibility review process in each and every marketing policy. Google Print Ads was formed to offer advertisements for newspapers. It was possible for the customers to by advertisements in more than 800 U.S. newspapers through the program. This very fact avers the magnitude of the marketing involved as the target group involved two huge marketing platforms. Despite this scope, the company through the article has announced the closure of the program by February 28, 2009. ( Vascellaro ,J E, 2009). Adding to